To me, Rare Factory is my dear hobby and has become a major source of inspiration from shoe designs. It is my first independent project as well. 

Since last June, I came across an interesting teaser advertisement of limited edition shoes and that led me into collecting shoes with unique designs. 

These shoes work on the same principle for designing in my opinion. For instance, designers fill in the white silhouette of a shoe with different colors and material to represent the idea of designers themselves. It really has become one of my firm interests. I designed Rare Factory to communicate with the sneakers fans in my mother country and express my thoughts on them from a designer’s point of view. I deliver a critical analysis of the designs of shoes and explain the ideas behind each shoe. It is my first project to enhance communication with the others through visual design and to broaden my perspectives in design through a young trendy route. 

Jin Kim (rarejk) is 
living and working
in New York City, U.S.A.

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